My experience selling things to people.
McGARRY BOWEN New York (2/11-Present)
Freelance Senior Copywriter. Through digital and social campaigns, enabled people to feed their inner fan, helped Chase be the hero in the homebuying process, and got investors to see JPMorgan in a new way.
WUNDERMAN New York (11/09-2/11)
Senior Copywriter/ACD. As a freelancer, launched new mobile devices for Nokia, pitched Home Depot and created a digital and social campaign for Windows Phone 7. Also wrote webisodes for a reality show.
FREELANCE SENIOR COPYWRITER at ADAMSON, JWT, & MRM New York (10/0811/09)
Got moms excited about baby food for Earth's Best, helped Nikon debut their latest DSLR. Also created online campaigns for MasterCard, Hamburger Helper and Betty Crocker. Also jumped into a pitch for Home Depot.
ADAMSON St. Louis (11/07-10/08)
Copywriter. Turned plastic cups into sports announcers for Mobil, put a NASCAR driver in the fridge for Save-A-Lot,
and helped Glamour Shots end ugly photos forever.
AGENCY.COM Chicago (2/07-11/07)
Copywriter. Explained Sallie Mae student loans using ramen noodles and milkcrates. Also worked on LaSalle Bank and Energizer.
FREELANCE COPYWRITER New York & Chicago (4/06-2/07)
Created rebranding campaign for Chicago Board Options Exchange (featured in Graphis 2008 Advertising Annual). Other clients included Whirly Ball, OfficeMax and Aerobed.
DRAFT WORLDWIDE New York (2/04-4/06)
Copywriter. Sold Bank of America accounts without the help of free toasters.
ATMOSPHERE, BBDO New York (1/04-2/04)
Freelance copywriter. Promoted basketball trashtalking through Cingular Wireless NCAA-themed ads.
EURO RSCG New York (7/03-9/03)
As a copywriting intern, worked on Lean Cuisine Pizza, New Balance footwear, and helped win a pitch for Polaroid.
PARENTS’ MOM AND POP'S GROCERY STORE Philadelphia (birth -1997)
Free child labor. Learned how to increase demand for ice. (Put a sign in the window that says: “We Sell Ice.”)
My education that helped along the way.
MIAMI AD SCHOOL
Portfolio Program, June 2003
Copywriting Major
Studied in Miami, Chicago, Minneapolis, and NYC
UNIVERSITY OF PENNSYLVANIA
Bachelor of Arts, May 2001
Double Major in Economics and Asian & Middle Eastern Studies
Minor in Asian American Studies